Planning & Strategy
Creating a strategy for success
Your Strategy for Success
A marketing strategy is a plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. It takes into consideration what your business is currently doing well and what you’re missing in regards to the objective you set, so you’re more likely to accomplish it.
Marketing Areas Covered:
- Market research into target market
- Customer experience
- Competitor analysis
- Retention marketing
- Upsell opportunities
- Inbound marketing plan
- Media and press
- SWOT analysis
- Social media marketing
- Customer Relationship Management (CRM) system options
- Digital advertising opportunities
- Search Engine Optimisation (SEO) analysis
- Website analysis
A strategy for success
At Fruitful, a marketing strategy is the first stage of the marketing journey we take our clients on.
It is paramount that a personalised, detailed marketing strategy is conducted ahead of our marketing activity to ensure we set the correct objectives and KPIs for us to then deliver on your behalf.
Creating Target Customer Profiles enables Fruitful to conduct thorough market research into your target audience and apply our knowledge and experience to advise the best digital marketing techniques to reach, engage and convert them.
Key Performance Indicators are essential to monitor the success of your marketing campaigns and to guide investment decisions moving forwards.
These will form an important part of your marketing strategy.
Once approved by your company directors, your agreed marketing strategy can be implemented by your marketing department internally, outsourced to our expert team or a hybrid of the two.
Why you need to have a solid marketing strategy:
Honest, enthusiastic and knowledgeable
James has played a pivotal and fundamental role in all aspects of our Marketing.
Assisting the business as it launched a new comprehensive and detailed website, and underwent a large scale rebrand, James’ understanding of our business, and his honest, enthusiastic and knowledgeable approach has been crucial in the success of reaching important targets, making the right decisions and ensuring the business maximises its potential by creating a thorough marketing strategy.
Kirsty Charlton, Marketing Co-Ordinator at Reade Signs