inbound marketing services
Increasing sales through integrated & automated inbound marketing
Inbound marketing and automation is an alternative approach to lead generation, using content and ad campaigns to draw prospects to you and nurture them into your sales funnel automatically. It can either work alongside, or instead of, traditional outbound marketing.
The beauty of inbound marketing automation is that once set up and optimised, it brings leads into your business constantly, without you having to lift a finger to generate them.
We deliver a full-funnel inbound marketing solution, throughout every touchpoint (with some research suggesting this can be 13 to 17 touchpoints), from initial engagement and entry into your sales cycle to full customer.
Strategy & Planning
Every successful campaign starts with strategy and planning. We eliminate guesswork and create a plan ready to achieve success for you.
The process includes a ‘discover day’, research, creation of a solid strategy and a proposed action plan to deliver you success.
We’ll convert your industry knowledge into targeted, high value content to increase your organic search and social popularity, increasing your traffic and inbound leads.
Our content will appeal to the needs and pain points of leads meeting your target customer profile, presenting your brand as the best solution to their needs. We integrate neuropsychology marketing principles into our content to truly engage and appeal to your prospects.
We promote your content online to create an influx of targeted, relevant leads using a range of organic and paid methods. This is achieved through Social Media, SEO, Google Ads and other targeted campaigns.
With claims the average buying process now requires 13 to 17 touchpoints, we cultivate the power of marketing automation and AI to nurture your leads along the sales funnel, integrate into your CRM system and guide them to the buying stage.
Automatically drip feeding your prospects with valuable content earns you trust and keeps your proposition at the forefront of their minds until they’re ready to buy from you.
Tracking, Analysis & Optimisation
Tracking and scoring engagement, we provide alerts directly to your sales team to convert warm and hot leads.
Through analysis and split testing, we maximise the results of your campaigns, guaranteeing a maximum ROI. Our clear and easy to understand reports provide excellent insights, all based on results.
Our inbound marketing campaign helped one client gain
I have had nothing but positive feedback for Fruitful marketing.
Their continued support and proactive approach is very impressive as is their enthusiasm and professionalism.
As MD of the Ascot Timber Buildings Ltd I have worked with Fruitful Marketing closely who have helped create a new sales reporting system and new processes to follow and progress new leads. This couldn’t have been more productive and has proven to increase sales.
Richard Parker, MD, Ascot Timber Buildings