One of the most powerful and cost effective marketing methods
Generate new leads & enquiries
Email marketing is still one of the most powerful and cost effective digital marketing methods in your marketing arsenal. It can generate new leads and enquiries, nurture existing leads from MQL (Marketing Qualified Leads) through to SQL (Sales Qualified Leads), re-engage with existing customers, win sales and keep your business at the forefront of your customers minds.
Both for companies in B2B and B2C sectors, email marketing is an extremely powerful tool when executed correctly. How do we make email marketing so effective?
Understanding your audience
Email inboxes are filled every day. It is no longer acceptable to send mass emails with the same content to your entire database.
By understanding and segmenting your data, the content can be tailored to the subjects of interest and pain points of your target audience. Data segmentation is a highly important first step, as is the ongoing maintenance of this data.
Creating a quality email list
We will start to build, grow and develop a strong, meaningful and qualified database for your email campaigns.
Once Fruitful identifies your ideal Target Customer Profile, we will understand their pain points and create content appealing to them and encouraging them to sign up to your database.
Workflows & Customer Journeys
Workflows can give varied content and customer journeys based on users email interactions.
These users can then be moved into a workflow specifically about a subject resulting in highly targeted emails. The system can be automated to alert your sales team for personalised follow ups and scoring indicating them as a priority target.
The GDPR legislation, anti-spam law and the introduction of the ICO has changed the email landscape for the better!
Compliance is key for email marketing. We understand that to stay in line with compliance is ensuring the privacy of data and protecting information security. Our team at Fruitful ensures that we follow the compliance guidelines when working with our clients.
Our email campaigns are now achieving a
Wow, what a team.
Fruitful Marketing puts 100% of their blood, sweat and tears into making your marketing a success.
They listen to you, they understand your business and become a true extension of your company; working across the clock to achieve outstanding results. Working with Fruitful, I feel comfortable leaving them to it; as their knowledge and execution is more than excellent. Would recommend a thousand times over.
Michael Man, MD, Manmade Group