Nurture your sales funnel until they reach the purchasing stage
Automate your marketing via Email Automation
The Hampshire digital marketing experts at Fruitful will utilise the power of email automation as a crucial way of developing trust and nurturing MQL (Marketing Qualified Leads) through your sales funnel until they reach the purchasing stage.
Fruitful Marketing have extensive experience working alongside email automation tools such as ActiveCampaign, Klaviyo, Constant Contact, Mailchimp and others, so you can rest assured your email automation will be set up correctly, databases segmented and your leads are being nurtured.
Content that drives engagement
Paramount to successful email automation is personalisation and use of clever engaging content. Fruitful integrates neuropsychology marketing principles into our content to truly engage and appeal to your prospects. The content will speak specifically to your target audience, address pain points and drive engagement when they are ready to use your services.
By DNS integration with your server records, our intelligent pipelines and customer journeys will send emails that appear to have been sent individually, removing the ‘sent on behalf’ header that dispels the illusion and significantly reduces engagement.
Nurturing your leads the automated way
The beauty of inbound marketing automation is that once set up and optimised, email automation is ensuring you stay at the forefront of your leads minds until they enter a buying mindset.
Segmenting your audience
Effective email automation requires appropriate content appealing to each of your target audiences. We will segment your database so they receive emails containing appealing content for them.
Email Automation Optimisation
Tracking and scoring engagement, we provide alerts directly to your sales team to convert warm and hot leads. Through analysis and split testing, we maximise the results of your campaigns.
Our email campaigns are now achieving a
Fruitful Marketing was able to revolutionise our sales process.
Within days of implementation the phone and email enquiries increased significantly and beyond our expectations, it certainly works!
The level of professionalism and experience showed by Fruitful Marketing was exemplary throughout and the new process will pay for itself several times over, very quickly.
Richard Parker, Ascot Timber Managing Director