CRM Systems

The ultimate link between marketing and sales

Creating a system driven sales process

A CRM (Customer Relationship Management) system is a crucial tool to the sales and marketing departments of any company. A CRM system is central to the management of leads, prospects and customers of both B2B and B2C organisations.

Within CRM Systems are a myriad of tools that enable the creation of sales pipelines, workflows, systematic sales approaches, internal sharing of information and the ability to provide a consistent customer journey.

A CRM system allows organisations to become system rather than people driven for quicker growth and scaling up. We have extensive knowledge and experience installing CRM systems. Platforms include Pipedrive, Zoho, SalesForce, Freshworks, HubSpot, Insightly, Nutshell, ActiveCampaign.

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Looking for more leads & enquiries? Call our team today on 01256 806333

automating processes

Automating processes

Automated emails, sales teams alerts, reminders, website visit tracking, lead scoring and many more elements of business can be automated using these CRM systems.


Creating Dynamic Sales Pipelines

Strong account management is hard to achieve without the assistance of a CRM system. Let it take the stress out of account management and assist with your processes.

top systems at our fingertips

Top systems at our fingertips

Our experienced CRM advisors will understand your organisational requirements and advise on the best system based on platform strengths, with demonstrations of the top choices.

integrated marketing

Integration with Marketing Campaigns

CRM systems can be integrated with your other marketing tools or some can provide an all-in-one marketing solution. Fruitful will ensure your sales and marketing are successfully combined and as seamless as possible.

Our email campaigns are now achieving a

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click through rate (previously 1 to 1.5%)
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gareth hughes house of fisher

From the initial meeting Fruitful took the time to understand what we needed as a business

Fruitful understood the strengths & weaknesses of our previous package and provided a new solution tailored to our specific needs.

Not only was the application smooth, Fruitful has always been on hand to answer any questions and support even when the initial training had been provided.

Our new CRM system is easy and enjoyable to work with on a daily basis and have seen a real increase in results relating to our EDM output, no doubt a direct result of the work James has contributed.

Gareth Hughes, Senior Sales Manager, House of Fisher

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