Maximising Website ROI: Petersfield, 14th May 2020


No matter how beautifully designed your website is – is it generating demand for your business?

This course will give you a fundamental grounding in how to maximise your website’s ROI. You will learn how to identify the opportunities and conversion blockers in play and how to implement testing strategies that give you accurate and insightful data.

By the end of the course you will be confident in creating a testing plan and putting it into action to start improving results on your website.


  • User-ability. The Customer Journey
  • Website Review. Creating a joined-up message
  • Tips to Creating a highly converting landing page
  • Creating engaging graphics, copy and strong calls to action
  • Split testing web pages and how to improve conversion rates
  • Directing traffic. Marketing mix to deploy
  • Recommended software and platforms to achieve success
  • Setting goals & measuring success


  • Marketing Assistants, Executives & Coordinators
  • Marketing & Digital Marketing Professionals looking to expand their knowledge
  • Small business owners


James Wright and Emma Louise Smith, experts at Fruitful MarketingⓇ & Moxie Business Marketing respectively have teamed up to tour the South East and share their secrets to digital marketing success! Highly respected within their fields, here’s more about them:

James Wright | Inbound Marketing & Automation Specialist

James is a CIM Certified Marketing professional who after a 10-year marketing career heading up the marketing departments for some of Europe’s largest companies in steel office furniture, art materials and corporate workwear, founded Fruitful MarketingⓇ in 2015. With a focus of remaining at the forefront of the ever-evolving Digital Marketing arena and creating ROI for clients, his company was awarded one of the Top 3 Marketing Agencies in Basingstoke in 2019, aided by 24 x 5-star reviews on Google. James is a respected keynote speaker in Digital Marketing and is hugely passionate about sharing his knowledge and successful techniques with others.

Emma Louise Smith | Social Media Expert

Emma has over 10 years of Marketing experience and founded Moxie Business Marketing in 2016. Moxie has vast experience in supporting companies from start-ups through to multi-billion turnover brands such as Euronics UK. Emma specialises in the area of social media marketing and the creation of successful Digital Marketing campaigns. Emma was invited onto the panel of experts to discuss Digital Landscapes at ERT Turning Point conference in October 2019, a reflection of her fine reputation within the industry.


The Causeway Business Centre is an idyllic setting overlooking Butser Hill, and easily accessed via the A3. There is ample FREE parking on-site.

Click here to Book Via Eventbrite


Date: 14.05.2019

Time: 09:15 – 13:15

Location: Causeway Business Centre. 158 The Causeway, Petersfield, Hampshire, GU31 4LW

Price: £149 (ex VAT)

Join the Event

First come, first served

Understanding Requirements, Delivering Excellence.

© Fruitful Marketing 2017
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