Generating Business Through LinkedIn: Online Webinar, 30th April 2020
There are more than 562 million professionals on LinkedIn, how does your profile stand out? This course is designed to move you from being comfortable, to being confident! Guiding you through how to get the most out of the platform and capitalise on huge number of contacts meeting your target audience, all within arms reach! With a constantly evolving algorithm, we share the latest proven techniques to achieve LinkedIn Success for your business now.
LinkedIn is the most popular social media platform for professionals and provides huge scope for lead generation and increasing sales for B2B businesses. Both Fruitful Marketing and Moxie Business Marketing use the LinkedIn platform to generate regular leads, inbound enquiries and significant sales. We will be sharing the methods that work for us and our clients so successfully.
WHAT WE WILL COVER – SOCIAL MEDIA SUCCESS
- Personal profile health check
- Company profile health check
- Understanding the LinkedIn Algorithm
- Creating a strong content strategy that works and wins engagement
- The power of your network
- Positioning your brand
- Growing your network
- Team engagement and a social media policy
- Advertising opportunities manager
- Using Sales Navigator and LinkedIn Premium Service for lead generation
- Commenting and interacting for success
- Using groups to generate sales
- Testing and measuring to improve results
WHO SHOULD ATTEND?
- B2B Marketing Assistants, Executives & Coordinators
- B2B Marketing & Digital Marketing Professionals looking to expand their knowledge
- B2B Small business owners
ABOUT YOUR TRAINERS
James Wright and Emma Louise Smith, experts at Fruitful Marketing? & Moxie Business Marketing respectively have teamed up to tour the South East and share their secrets to digital marketing success! Highly respected within their fields, here?s more about them.
James Wright | Inbound Marketing & Automation Specialist
James is a CIM Certified Marketing professional who after a 10-year marketing career heading up the marketing departments for some of Europe’s largest companies in steel office furniture, art materials and corporate workwear, founded Fruitful Marketing? in 2015. With a focus of remaining at the forefront of the ever-evolving Digital Marketing arena and creating ROI for clients, his company was awarded one of the Top 3 Marketing Agencies in Basingstoke in 2019 & 2020, aided by 30 x 5-star reviews on Google. James is a respected keynote speaker in Digital Marketing and is hugely passionate about sharing his knowledge and successful techniques with others.
Emma Louise Smith | Social Media Expert
Emma has over 10 years of Marketing experience and founded Moxie Business Marketing in 2016. Moxie has vast experience in supporting companies from start-ups through to multi-billion turnover brands such as Euronics UK. Emma specialises in the area of social media marketing and the creation of successful Digital Marketing campaigns. Emma was invited onto the panel of experts to discuss Digital Landscapes at ERT Turning Point conference in October 2019, a reflection of her fine reputation within the industry.
Time: 09:50 – 13:00
Location: Online Webinar
Price: ?49 (ex VAT)