Secrets to Digital Marketing Success: Portsmouth, 17th September 2019
The experts at Fruitful Marketing? & Moxie Business Marketing have teamed up to tour the South East and share their secrets to digital marketing success! Highly respected within their fields this hands-on training is perfect for business owners and anyone responsible for the marketing of small businesses. Attendees will leave with a wealth of knowledge, ‘how to’ and the confidence to apply what they learn to improve the online presence and success of their business.
9:30: Registration & Networking
10:00 to 11:15: Session 1 – Online Presence Audit
Google Landscape. How to claim your business, get it verified.
Overview of Google Reviews.
Free Business Listings / Free reviews.
Integration of Social Media on the website. A joined up message.
11:15 to 11:30: Break 1 (tea, coffee & biscuits)
11:30 to 12:45: Session 2 – Using Social Media to boost enquiries/sales
Facebook: Overview of Key Features.
Facebook: Tips and tricks to generate enquiries.
Instagram: Overview of Key Features.
Instagram: Tips and tricks to generate enquiries.
Twitter: Overview of Key Features.
Twitter: Tips and tricks to generate enquiries.
LinkedIn: Overview of Key Features.
LinkedIn: Tips and tricks to generate enquiries.
12:45 to 13:15: Lunch
13:15 to 14:30: Session 3 – User-bility. The Customer Journey
Website Review. A joined up message.
The site map / content.
Content Plans. Are you sharing useful content.
Tips to Creating a highly converting landing page.
Split Testing Web Pages / Adverts.
14:30 to 14:45: Break (tea, coffee & biscuits)
14:45 to 16:00: Session 4 – Measuring Success
Overview of FREE tools, such as Google Analytics.
How to set up goals.
Social Media Metrics.
Automating for success.
16:00: End – You own it
Time:?09:30 – 16:00
Location: Gatcombe House, Copnor Road, Portsmouth, Hampshire, PO3 5EJ