Inbound marketing and automation is an alternative approach to lead generation, where you use content and ad campaigns to draw prospects and leads to you and nurture them into your sales funnel automatically. It can either work alongside or instead of, traditional ‘outbound’ marketing, which is more labour-intensive and involves you actively approaching prospects, for instance with telemarketing or direct mail campaigns.
The beauty of inbound marketing automation is that once set up and properly optimised, it brings leads into your business constantly, without you having to lift a finger to generate them.
15:00 – Arrive for welcome drinks and networking
15:30 – ‘How to Automate Your Sales Lead Generation in 2020’, delivered by James Wright founder of Fruitful Marketing®
16:15 – Q&A
16:30 – Networking and further drinks
17:30 – Concludes
Find out how to make inbound marketing automation work for your business at this seminar by Fruitful Marketing’s inbound marketing specialist James Wright, a forthcoming author who was shortlisted for Thames Valley Entrepreneur of the year 2018 & 2019. As a respected thought leader and keynote speaker who is at the forefront of marketing automation, he will share the latest opportunities and technologies available to businesses in 2020. With 5G and significant advancements in AI, the content will be perfect for Marketing professionals looking to advance their knowledge and increase both the productivity and success of their marketing departments lead generation.
Time: 15:00 – 17:30
Location: Desklodge, Belvedere House, Basing View, Basingstoke, RG21 4HG