project details

The Ascot Timber sales team were struggling to manage enquiries resulting in missed opportunities and too many enquiries dropping out of the sales funnel

The Result

We initially created a clear sales funnel and customer experience journey that the entire team could follow. We then sourced a CRM solution that would integrate with their other systems, easily capture new enquiry data and allow us to build workflows and automations, significantly increasing productivity by removing manual tasks for the team. As a direct result of the Inbound Marketing work and our new automated systems, inbound enquiries from via email and phone significantly increased as well as the conversion rate of enquires. Within one month Ascot Timber won an ordering totalling over £60k as a direct result, providing a huge ROI in a short period of time and positive results continue every month.

additional info

Client: Ascot Buildings

Services: Email Automation, CRM Implimentation, Lead Generation


Date: September 2015 Onwards

client comments

Enquiries increased significantly and beyond our expectations

In a short period of time, James was able to revolutionise our sales process. Within days of implementation the phone and email enquiries increased significantly and beyond our expectations, it certainly works! The level of professionalism and experience showed by Fruitful Marketing was exemplary throughout and the new process will pay for itself several times over, very quickly.” – Richard Parker, Ascot Timber Managing Director

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