Did you catch our Managing Director James Wright live on the Radio?
During his guest appearance on Radio Woking, James was thrown a curveball live on air! Without any pre-warning, the host Roy Allaway set a challenge (time 20:11 on the recording)…in less than 30 minutes and whilst still being interviewed by Roy, he had to create a new strapline and basic strategy for a new health insurance business targeted at army personnel. To find out how James got on (time 43:45 on the recording), enjoy some great tunes and learn more about his background, listen to the recording by clicking here.
A New Business Strapline in just 30 minutes
Roy loved the concept of ‘You Protect Us, We Protect You’ so much the strapline has been adopted (see logo above) and the Taking Cover website was launched this week! Some of the other recommendations made during the live interview have also been implemented into the website and brand.
What is it like working with Fruitful Marketing?
Our client Trine Oestergaard, Managing Director from House of Fisher, answers just that, joining live on the phone during our appearance on Radio Woking (time 29:25 on the recording) talking about their experiences since fully outsourcing their Marketing Department to Fruitful Marketing. Click here to hear Trine’s thoughts about our outsourced marketing solution for House of Fisher.