The fifth principle in relation to the secret psychology of persuasion is ‘liking’. We like to business with people we like. This may seem obvious but it isn’t always at the [...]

Being an Instagram Influencer is an attractive career for many young girls and boys; the free gifts, the ‘fame’ and the followers. When your whole career is based on the content that you post, [...]

Today we are interviewing Social Media Influencer Ellie Victoria. We first met Ellie in November 2019, when she attended our ‘Secrets to Social Media Success’ workshop. Since then Ellie has gone [...]

Commitment and consistency are key areas when conducting business that we and our teams need to be accountable for.  In business, if we say we are going to do something, we must follow this [...]

We naturally follow the lead of credible, trusted, experts throughout life, as a psychological principle within most of us. As this applies in business it creates a significant opportunity to [...]

Scarcity is ‘the desire to have things we can have less of’.  As a marketing principle, it is applied frequently, especially in the B2C environment.  Whether you operate in B2C or B2B [...]

Reciprocation is a powerful tool in the psychology of marketing that businesses should implement into their sales strategy. This principle is so powerful as we have an inbuilt, natural obligation [...]

It was my pleasure to deliver ‘The Secret Psychology of Persuasion’ to a sell-out audience at The Ages Bowl on Thursday 7th November 2019. Having delivered this popular seminar [...]

Firstly let me warn you…if you read this article, enjoy it but then carry on with your business as before, you will not gain anything from it! I have done it myself on many occasions, [...]

On 3rd October, Fruitful Marketing? hosted our third Alton Business Platform event in partnership with Eight Wealth Management. The aim of this bi-annual event is for local businesses in Alton to [...]

Celebrating 4 years in business certainly feels like a big achievement and something I am extremely proud of! It was daunting yet so exciting launching my own business in May 2015, uncertain of [...]

Marketing can be a difficult, scary or expensive (good marketing will always be an investment, not an expense but that is for another article!) thought…but it doesn’t have to be. With [...]

Chatbots Artificial Intelligence Voice search Content marketing Security cautious Rise of micro-influencers Fall of Twitter Video marketing Transparency With digital marketing ever-evolving, it [...]

Are you aware of the new LinkedIn feature, Reactions? How often do you ?like? posts on LinkedIn? For most, it is automatic to hit the ?like? button on a post we are interested in or find useful. [...]

Another essential part of your strategy should involve regularly evaluating your brand and where your business is positioned in the market compared to competitors. If your competitors are moving [...]

Our third marketing insights seminar on Wednesday 20th March, continued the success of previous events. With 25 people attending on the evening, it gave James Wright great joy to share the latest [...]

On 14th March, after much hard work and planning Fruitful Marketing? and Eight Wealth Management launched the Alton Business Platform in which, to our delight, there were 28 attendees! The aim of [...]

Basingstoke based Fruitful Marketing? exhibit at Basingstoke B2B Expo 2019 Fruitful Marketing? were delighted to be part of the fantastic Basingstoke Business Expo 2019 on Thursday 28th March [...]

Conducting market research can easily be swept under the carpet and forgotten about, which often occurs in many businesses. Understanding your competitors and the current industry opportunities [...]

Who are ManMade? ManMade are award-winning videographers and photographers who have a passion for telling stories through their services. Alongside providing video to huge household brands, such [...]

For this year?s Basingstoke Business Expo, Fruitful Marketing founder, James Wright will be one of the keynote speakers delivering a fantastic talk on ?Unlocking Your Marketing Potential: How To [...]

At Fruitful Marketing?, we are delighted to be awarded as one of the top three marketing agencies in Basingstoke Deane by Three Best Rated? UK! The award follows a 50-point inspection which [...]

Fruitful Marketing? are ecstatic to announce that our Managing Director, James Wright, has been shortlisted yet again for ?Male Entrepreneur of the Year?, alongside our Marketing Coordinator, Eve [...]

This is a question we are asked often at Fruitful Marketing? from businesses who are finding that social media is not generating business for them. There are a few common issues we tend to see. [...]

Do you often strive for more time in your day? Well, now you can create more time in your day by using email automation. Email automation is a powerful digital marketing opportunity for [...]

Is email marketing dead? We have heard this question a lot post GDPR but our response is always no. Amongst all of the GDPR chaos and confusion, we emphasise that it is very much still alive! Let [...]

Struggling to understand what methods are working best for your conversion rate? A/B testing is a simple yet effective way to run two versions of a campaign in parallel, whether this a newsletter [...]

When developing or maintaining a website there are some very important aspects to consider. It is essential that your site ensures an easy user experience, meaning visitors are flowing from one [...]

Before diving straight into the digital marketing world, it is imperative that you have a strategy in place. A common mistake we often see is companies ?doing marketing for the sake of it?. [...]

Are you proactively asking your customers to leave an online review as part of your sales process? This is a question we at Fruitful Marketing? ask regularly as we feel it is an extremely [...]

Who are Candy Tours? Candy Tours are providers of high end, 16 seater minibuses with drivers for day trips, sightseeing, private minibus hire and now holidays. With the expansion of their fleet, [...]

The Trade Marks Registry has recently granted Fruitful Marketing? with a registered trade mark, allowing us to protect our company?s name by using the ? symbol. This is extremely exciting and [...]

Who are House of Fisher? House of Fisher are the leading owner and operator of stylish and spacious aparthotels and serviced apartments within the Thames Valley area, based in central locations [...]

After much hard work and planning to organise our first seminar, ?Demisting Digital Marketing?, we were delighted with the end result, proving a real success. With over 35 people attending on the [...]

If you thought video has always been vital, you are correct, but now is the time more than ever to incorporate video marketing into your business. More and more businesses are beginning to [...]

Branding used to be perceived simply as a name, slogan or logo distinguishing a business from its competitors. However, branding today involves significantly more complex elements regarding [...]

CRM (customer relationship management) systems give companies the ability to better manage relationships with customers, by having all valuable information in one place. This allows a clearer [...]

An effective personal and company LinkedIn profile can be a key part of your marketing strategy. Most reading this will already have a LinkedIn profile (over 24m in the UK alone), however are you [...]

Every business big or small embarking on content creation should have a content marketing strategy. If you want to reach your goals and increase success, then creating high quality, consistent [...]

Last summer Fruitful Marketing had the opportunity of giving Eve Bushell the role as a marketing intern. Fruitful provided Eve with experience and the ability to gain necessary skills for the [...]

On Wednesday 15th May 2018, James Wright was invited to speak at the #AskTheExperts seminar on the topic ?growing your brand?, hosted at Nucleus IP, St Pauls London. He was invited to speak by [...]

Fruitful Marketing were thrilled to sign a new long term contract with our client Candy Tours, providers of high end, 16 seater minibuses for day trips, sightseeing and private hire. Working [...]

Our Founder James Wright?is speaking at the #AskTheExperts seminar hosted at Nucleus IP, St Pauls London. James has been invited to speak by event organiser and fellow speaker Bella Rareworld and [...]

Did you catch our Managing Director James Wright?live on the Radio? During his guest appearance on Radio Woking, James was thrown a curveball live on air! Without any pre-warning, the host Roy [...]

On Wednesday 31st January 2018, Fruitful Marketing attended the Thames Valley Business and Community Awards as our?Managing Director James Wright?had been shortlisted for Male Entrepreneur of the [...]

Our Managing Director James Wright?has been shortlisted for Male Entrepreneur of the Year at the Thames Valley Awards later this month. Having been nominated, we are elated that James is now one [...]

Our Managing Director James Wright will be appearing with Roy ‘The Boy’ Allaway on Radio Woking on Tuesday 19th December 2017, as his special guest for the two hour Christmas special [...]

We would like to congratulate our client House of Fisher on winning The Asap SME Business of the Year 2017 award last night. This is a fantastic achievement and we are delighted they have been [...]

Following our rebrand this month, we conducted an interview with Fruitful Marketing Managing Director James Wright to learn how the company started and more about ?the man behind the marketing?! [...]

Fruitful Marketing was?delighted to support our client Ascot Timber at the Goodwood Revival 2017.? The sell-out, three-day event ran from Friday 7th September to Sunday 9th September. The famous [...]

Representatives from Industry Leading Serviced apartment providers gained knowledge sharing experiences within their own industry regarding Digital Marketing, from a wide-ranging discussion held [...]

Fruitful Marketing Ltd celebrates one year in business today! It is amazing to think only one year ago I embarked upon this journey, leaving behind a safe past of salaried employment within [...]

On April 21st 2015, Google made a significant change, called ‘the mobile friendly update’. The results of this meant companies with mobile responsive websites had their search engine [...]