Events

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The fifth principle in relation to the secret psychology of persuasion is ‘liking’. We like to business with people we like. This may seem obvious but it isn’t always at the [...]

Being an Instagram Influencer is an attractive career for many young girls and boys; the free gifts, the ‘fame’ and the followers. When your whole career is based on the content that you post, [...]

Today we are interviewing Social Media Influencer Ellie Victoria. We first met Ellie in November 2019, when she attended our ‘Secrets to Social Media Success’ workshop. Since then Ellie has gone [...]

Commitment and consistency are key areas when conducting business that we and our teams need to be accountable for.  In business, if we say we are going to do something, we must follow this [...]

We naturally follow the lead of credible, trusted, experts throughout life, as a psychological principle within most of us. As this applies in business it creates a significant opportunity to [...]

Scarcity is ‘the desire to have things we can have less of’.  As a marketing principle, it is applied frequently, especially in the B2C environment.  Whether you operate in B2C or B2B [...]

Reciprocation is a powerful tool in the psychology of marketing that businesses should implement into their sales strategy. This principle is so powerful as we have an inbuilt, natural obligation [...]

It was my pleasure to deliver ‘The Secret Psychology of Persuasion’ to a sell-out audience at The Ages Bowl on Thursday 7th November 2019. Having delivered this popular seminar [...]

Firstly let me warn you…if you read this article, enjoy it but then carry on with your business as before, you will not gain anything from it! I have done it myself on many occasions, [...]