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Branding used to be perceived simply as a name, slogan or logo distinguishing a business from its competitors. However, branding today involves significantly more complex elements regarding [...]

CRM (customer relationship management) systems give companies the ability to better manage relationships with customers, by having all valuable information in one place. This allows a clearer [...]

An effective personal and company LinkedIn profile can be a key part of your marketing strategy. Most reading this will already have a LinkedIn profile (over 24m in the UK alone), however are you [...]